Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation management in an era of globalization. The book is embroidered by ethics, and organized by corporate communication units, such as media relations, issues management, crisis communication, organizational communication, government relations, and investor relations. Each chapter is fleshed out with the real-world experiences cited by the authors and contributions from 36 leaders in the field, including The Arthur W. Page Society, the International Communications Consultancy Organization, the PR Council, CVS Health, Edelman and Ketchum. This was the first book on reputation management and, now in its fourth edition, remains a must-have reference for students taking classes in public relations management, corporate communication, communication management, and business. CEOs, business leaders, and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation.

Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation management in an era of globalization. The book is embroidered by ethics, and organized by corporate communication units, such as media relations, issues management, crisis communication, organizational communication, government relations, and investor relations. Each chapter is fleshed out with the real-world experiences cited by the authors and contributions from 36 leaders in the field, including The Arthur W. Page Society, the International Communications Consultancy Organization, the PR Council, CVS Health, Edelman and Ketchum. This was the first book on reputation management and, now in its fourth edition, remains a must-have reference for students taking classes in public relations management, corporate communication, communication management, and business. CEOs, business leaders, and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation.

Words on Fire is about the power of communication to do great harm, and how civic leaders and engaged citizens can hold leaders accountable to prevent such harm. Author Helio Fred Garcia focuses on the language President Trump uses that conditions an audience to accept, condone, and commit violence against a targeted group, rival, or critics. The book includes a history of such rhetoric, and identifies a playbook consisting of twelve forms of communication that typically precede genocides and other acts of mass violence. The Nazis used all twelve; the Rwandan Hutu used ten. Trump uses all twelve. The language triggers lone wolves to commit violence. Since 9/11 the use of rhetoric that provokes violence has been known as "stochastic terrorism," a phrase that tends to confuse and that makes discussion difficult. The author suggests a more accessible name: lone-wolf whistle violence, on the model of "dog whistle" politics. The book draws on the most recent scholarship on lone wolves, their mindset, and what it takes to activate them to commit violence. The book documents Trump's increasingly dangerous rhetoric through his campaign and first term, and how some lone wolves were motivated by the rhetoric to commit violence. It also describes the changes in the nation's political culture and media that led to Trump's nomination and presidency. It profiles leaders who dialed back their rhetoric when it was shown to put people's lives in danger. Words on Fire closes with a call to action: We can learn the lessons of today to prepare for tomorrow, to help civic leaders, engaged citizens, journalists, and public officials recognize the phenomenon and take steps to hold other leaders accountable in the future when they use such language.